REFORMER FOR HER
MARKETING PLAN
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Reformer For Her:
Scope & Approach
€950
/ Month
+ €3,700 setup fee
Website
✓
Complete website relaunch including new structure & layout
✓
Up to 10 pages
✓
Mobile optimized & fast loading
✓
Class schedule, booking & contact integrated (when possible)
✓
Clear buttons for trial session & membership
✓
Hosting, SSL, backups & support
✓
Ongoing maintenance & updates
Social Media
✓
Content strategy & editorial calendar
• Target audience
• Competitor analysis
• Branding (fonts, colors)
• Voice & tone
• Content pillars
• Content plan for the 1st month
• Examples & ideas of content formats
• Moodboard
• 3 branded templates with new branding
• Kickoff call
• Target audience
• Competitor analysis
• Branding (fonts, colors)
• Voice & tone
• Content pillars
• Content plan for the 1st month
• Examples & ideas of content formats
• Moodboard
• 3 branded templates with new branding
• Kickoff call
✓
Photoshoot (1 person, around 4 hours)
✓
Raw content sorted into folders in Google Drive
Meta Ads
✓
Campaign setup & local audience targeting
✓
Ad creative & copywriting (images, video, carousels)
✓
Pixel & conversion tracking setup
✓
Ongoing budget management & optimization
✓
Monthly performance reporting
Ad spend is separate from the monthly management fee.
Monthly Marketing Consulting
✓
Monthly 1:1 strategy call
✓
Performance review across all channels
✓
Recommendations & next steps for the following month
✓
Ongoing guidance via WhatsApp & email
Useful AI automations that help your business grow are available on request.
(e.g. missed call text back, automatic review requests, chatbots and more)
Timeline & Next Steps: Setup and delivery typically take up to 30 days. To go live by October 5th as discussed, we'd need the signed agreement and deposit as soon as possible, ideally early next week and no later than September 22nd. Having a quick point of contact on your side will help us keep things moving fast enough to hit that date.
